A Redesign That Makes Preserving Family History Simple and Addictive
Ancestry is the world’s largest online family history resource, with 2.7 million paying subscribers creating over 60 million family trees. We collaborated with Ancestry to turn historical records and advanced search tools into interactive family trees, personal profiles, and authentic family stories.
What We Did
- Product Design
- Information Architecture
- User Experience
- Visual Design
What We Delivered
- Interaction Model
- Product Demo
- Mobile App Design
Framework Redesign Process
Creating the vision for an entirely new, feature-packed way to learn about family history.
Historical Records To Date
Old Documents Made Modern
Interactive documents uncover new connections as handwritten census records, hospital ledgers, and military ship reports transform into fully-explorable digital artifacts.
Seeing How You Link to The Past, Present, and Future
With newly-designed personal profiles, subscribers create space within the family history framework. A DNA analysis links to the past, while a digital, living record enables future connections.