Case Study

The First App to Browse
 & Book Cruises


For cruise passengers, the voyage itself is just as important as the destination. We celebrated this spirit of exploration with an immersive booking process full of extra amenities and packed with beautiful views.

What We Did
  • Product Definition
  • User Experience
  • Interaction Design
  • Visual Design
What We Delivered
  • iPad-First App

A Maiden Voyage

The cruise industry is now a $38 billion market, but fewer than 13% of cruises are booked online compared to over 85% for airline flights and car rentals. Cruiseable changed with a single destination for planning your next trip and sharing the journey with others.

Cruiseable Pick A Destination

“Bliss out” Browsing

In a highly-visual experience, the app greets travelers with dynamic adventures from around the world. Beautiful imagery encourages users to get excited about booking their next trip.

Immersive Navigation

Travelers find their ideal vacation by location, date, and smart filters that capture the personality and uniqueness of each cruise.

Awasu delivered a visual framework that went well beyond visual design. They established a cohesive, intuitive, and fun UX. iTunes Store, here we come! We’d hire them again in a heartbeat.

– JD Lasica – Co-Founder, Cruiseable
Cruiseable Tablet Screen
Cruiseable Interactive Itineraries

Interactive Itineraries

Bon voyage, boring. Hello, personalized travel agent. All relevant information about booked travel is elegantly packed into one beautiful and insightful itinerary-focused view.

A Cruising Community

New connections form and stories are shared, as social interactions are integrated into the entire experience.

Cruiseable Reviews