The First App to Browse & Book Cruises
For cruise passengers, the voyage itself is just as important as the destination. We celebrated this spirit of exploration with an immersive booking process full of extra amenities and packed with beautiful views.
What We Did
- Product Definition
- User Experience
- Interaction Design
- Visual Design
What We Delivered
- iPad-First App
A Maiden Voyage
The cruise industry is now a $38 billion market, but fewer than 13% of cruises are booked online compared to over 85% for airline flights and car rentals. Cruiseable changed with a single destination for planning your next trip and sharing the journey with others.
“Bliss out” Browsing
In a highly-visual experience, the app greets travelers with dynamic adventures from around the world. Beautiful imagery encourages users to get excited about booking their next trip.
Travelers find their ideal vacation by location, date, and smart filters that capture the personality and uniqueness of each cruise.
Awasu delivered a visual framework that went well beyond visual design. They established a cohesive, intuitive, and fun UX. iTunes Store, here we come! We’d hire them again in a heartbeat.
– JD Lasica – Co-Founder, Cruiseable
Bon voyage, boring. Hello, personalized travel agent. All relevant information about booked travel is elegantly packed into one beautiful and insightful itinerary-focused view.
A Cruising Community
New connections form and stories are shared, as social interactions are integrated into the entire experience.