Case Study

An HR Product for
 Everyone to Celebrate


OpaConnect is on a mission to change HR with an app that connects employees to company strategy and keeps everyone aligned around the same goals. From creating an identity to designing a live product and everything in-between, we worked closely with this tiny startup to introduce OpaConnect to
the world.

What We Did
  • Product Design
  • Go-to-Market Strategy
  • Roadmapping
  • Identity & Branding
  • Content Strategy
  • Logo Design
  • User Experience
  • Visual Design
  • Animation
What We Delivered
  • Web App
  • Marketing Site
  • Pitch Presentation
  • Logo

Lean (and never mean) Product Design

In collaboration with the OpaConnect co-founders and our development partners, we redesigned a dated product and launched a brand-new, modern experience in five months.

Before diving into the design, we worked out a go-to-market strategy by identity and prioritizing design and dev opportunities. We identified core users, created user stories, and prioritized use cases based on needs and impacts.

Opa Lean Process
Opa Employee Dashboard

Made to Support Everyone

With product, dev, and design in alignment, we designed a holistic experience for core users through rapid, iterative design cycles.


  • Co-create their roles and responsibilities
  • Map individual goals to company vision
  • Track performance against expectations


  • Map team goals to company vision
  • Get at-a-glance insights about performance
  • Course-correct and celebrate with confidence
Opa Manager Dashboard
Opa Executive Dashboard


  • Set vision and direction at the highest level
  • See entire organization’s performance at a glance
  • Dig deeper with actionable insights

Creating an Identity

The name Opa is inspired by a new take on traditional HR rhetoric—Operational Alignment becomes something for everyone to celebrate. We wanted the Opa brand to feel like a complete departure from any negative or punitive associations people might have about HR.

  • The identity reinforces the theme of teamwork by linking together type in a chain of alignment.
  • With clean and modern visual design and straightforward UX, we communicate OpaConnect’s vision of authenticity and transparency.
  • We infuse the spirit of celebration and rising up with bright colors and subtle animations.
Opa Celebration
Color Palette
  • F19B1F
  • 149F84
  • 9B59B6
  • 1A92EC