How do we bring order and momentum to an ongoing project with multiple moving parts, ambitious goals, and endless possibilities?
HP came to Awasu Design in the middle of an ambitious and exciting effort to disrupt the airline reservation industry. Our team was brought in to help develop a core interaction model, advance the interface, and provide leadership for the internal design team.
During our engagement, we...
- Developed a new conceptual model that distilled the intensely complex system down to two main objects
- Created a high-level framework to show basic interaction for each main area of the tool
- Organized an object hierarchy to keep consistency in all the pieces throughout the system
- Produced animated walkthroughs of each part of the system to demonstrate interactions
- Responded rapidly to constantly changing project needs
"Awasu Design's confidence, intelligence, tenacity, focus, diplomacy, and mastery of their craft are evident on every call."
- Mark McCormick, Senior Vice President of Customer Experience
How do we manage a website project that involves dozens of people, hundreds of WebEx meetings, thousands of pages, millions of unique monthly visitors, and one bowling party?
Wells Fargo called on Awasu Design to help redesign a critical part of their website. We integrated our team into their processes, guided the completion of a new interaction model, and helped different business units come together to create a powerful and delightful experience for their customers.
During our engagement, we...
- Designed a new, customer-based interaction model
- Defined a new information architecture that reduced the number of pages by half
- Created user flows to account for all foundational capabilities of the new site, accounting for 11 user personas and multiple entry points
- Helped drive the project forward by taking a design approach to project communications and plans
- Designed, iterated, presented, and advocated for interaction solutions at every level, from navigation to content
- Developed a high-fidelity prototype used for executive presentations and user research
- Defined a content model, wrote copy, and defined information graphics for multiple pages included in the final designs and prototype
How do we give new life to existing features and help develop new products while driving toward a cohesive, holistic design?
Awasu Design was brought into Ancestry.com to support their product and design teams as they engage in a number of ambitious efforts to continue evolving their award-winning tools, features, and brand. We’re partnering with Ancestry.com to help transform both their designs and their corporate culture to reflect an ongoing commitment to excellent user experience.
During our engagement, we're...
- Engaging internal teams to create a sense of shared ownership and help develop design leadership
- Creating multiple concepts for new overall site directions
- Concepting multiple directions to bring separate flows together into one smooth process
“SocialEyes makes video sessions as easy to handle as text chats.”
How do we communicate a complex new product in a simple, visual way?
SocialEyes is a new video chat application with complex offerings: multiperson video chat, multiple conversations at once, layers of text and video chat, and exploration of new people and topics through groups. They asked us to create a design for their home page that would introduce their product in a compelling way and showcase its multiple functionalities, all while maintaining a clean, sleek aesthetic.
Using their core positioning statement as a starting point, we helped SocialEyes determine which product features to communicate to their market. We developed a visual representation of their product for their home page, as well as a visual communication system for the entire site.
During our engagement, we...
- Assessed the marketplace for best practices and positioning
- Scripted use case scenarios
- Developed multiple concepts, from direct and functional to high-concept representational
- Iterated, refined, and extended the visual system to other pages and the application
“Awasu's interface solutions brought us to an impressive level of simplicity while enabling a rich set of features. They brought our team a new culture of considering the customer throughout the development process.”
- ED SINIK
Hands-On Director of Engineering / CTO
CT Summation
How do we create next-generation enterprise software that supports multiple user groups through complicated workflows?
CT Summation, the leading provider of litigation support and eDiscovery solutions for legal professionals, wanted a next-era redesign of their legal review and case management software used to handle cases consisting of millions of documents. They asked us to create a system that would support a variety of specific user needs through multiple workflows.
We engaged many different teams to better understand requirements, create a sense of shared ownership, and instill a user-centered design culture throughout the organization.
During our engagement, we...
- Created personas and designed workflows of multiple user tasks
- Segmented the project into manageable design efforts and prioritized features according to user needs, business value, and technical feasibility
- Coordinated input from product management, marketing, engineering, sales, and customer support to ensure a holistic solution
- Rapidly iterated designs for architecture, workflow, and UI system
Awasu Design helped Flurry make a major shift in the focus of their company, from developing mobile applications to leading the industry in mobile analytics.
How do we design a rich technical portal for developers and marketers that is easy to use, powerful, and scalable for future improvements?
In 2008, Flurry made a major shift from developing mobile applications to providing a mobile analytics service for the thousands of app developers that were about to enter the market. Today Flurry is one of the leaders in mobile analytics, tracking over three billion mobile user sessions per month.
We designed a clean, simple interface that was easy to use yet maintained a rich set of technical capabilities. In the rapidly expanding app development market, we recognized the importance of a design that could stand not only on technical power, but also on user experience, usability, and professional visual style.
During our engagement, we...
- Partnered with Flurry to define requirements, develop user flows, prioritize best features, and assess best practices
- Created site structure and navigation system that accounted for future enhancements and product expansions
- Designed page layouts, graphical displays of analytics data, and visual treatment
Awasu Design helped EMC Documentum transform both their product and their corporate culture to reflect a commitment to user experience.
How do we transition a product and a company culture from engineering-focused to customer-focused?
EMC is a leading technology company that helps organizations around the world build and manage flexible, scalable, and secure information infrastructures. EMC’s enterprise content management division, Documentum, decided to shift their products and corporate culture to be more user-centered, They asked us to help bring their enterprise content management system into a new era of user-friendliness.
During our engagement, we...
- Conducted site visits to better understand customer work flows and needs
- Helped Documentum grow their design team from two designers to twelve
- Incorporated UCD processes and culture into Documentum’s environment where it didn’t previously exist
- Helped build relationships and processes with engineering, sales, and product management teams
- Created personas, use case documents, interactive site maps, wireframes, and UI specs