Together We’ve Gone Far
We’re proud to be a trusted partner of Wells Fargo, coming together for more than 20 projects over 10 years.
What We Do
- Product Design
- Experience Design
- Visual Design
- Content Strategy
- User Research
- Service Design
- Innovation Leadership
- Team Building
- Organizational Effectiveness
What We Delivered
- Responsive Website Redesigns
- Custom CRM Tool
- iPad Web Experience
- Digital Strategy Concepts & Plans
- Re-org Strategy & Rollout Materials
- Product Development Roadmaps
Mortgage & Home Equity Experience
Duration: 10 months
Wells Fargo’s Mortgage and Home Equity website is one of the largest mortgage traffic centers in the world. Multiple business units, many decision makers, and 1000s of documents came together to create this fully integrated, comprehensive digital experience. Our needs-based, user-focused information architecture now serves as the model for the entire Wells Fargo site.
Awasu Design’s confidence, intelligence, tenacity, focus, diplomacy, and mastery of their craft are evident on every call.
– MARK McCORMICK – SVP DIGITAL CUSTOMER EXPERIENCE
Home lending content at wellsfargo.com is a model of user-centered design. Paths through the site are clear, motivational statements invite shoppers to come through the process and users can determine easily, based on their intention, how to take the next step—get a preapproval, set up a conversation, etc.
– Keynote Scorecard
The Wealth Group Mobile Strategy
Duration: 10 weeks
Wells Fargo’s Wealth Management Group knew they needed to equip their Wealth Managers and clients with a modern, compelling mobile experience.
First they needed a strategy and a plan. We studied how wealth advisors engage their clients, model their process, and identify key opportunities. We concepted new iPad applications, creating a suite of recommendations that included short-term wins as well as future-state advancements. To plan for success, we created a 15-month product roadmap that shows how to bring each idea to life.
Internal Communications Optimization
Duration: 9 weeks
Everyone needs information to do their jobs well (typically found in the form of weekly updates, news, announcements, etc.). However, one group within Wells Fargo had so much information dissemination that it was drowning in detail, making it hard for the group to do what it does best: serve customers and generate revenue. The team needed a smarter system.
We started with a quick ROI analysis, showing how much of an opportunity was lost to impaired productivity. We then interviewed team members and content creators, mapped information flows, and inventoried content types. We identified new approaches, created a pilot group of advocates and ambassadors, and guided a phased roadmap to support a cultural change. We designed a new, internal, magazine-style portal for all communications to reside, including social features, the ability to rate and save content, and customization for information streams. Now team members have the right information at the right time and can provide better service to their clients.
Personalized Tablet Portal for Analyst Reports
Duration: 9 weeks
The Wells Fargo Wholesale Securities Research group produces an impressive number of reports: roughly 70 per day. Consumers of these reports—fund managers, institutional investors, etc.—need to follow only the analysts, companies, topics, and trends they care about. We created the group’s first iPad experience, setting a standard for the internal team to develop additional tablet products. We brought new social and personalization features to the experience, including the ability to follow, rate, share, save, and comment on the content.
Design Team Reorganization
Duration: 4 months
Wells Fargo’s digital design team had grown to an impressive matrixed group of over 100 designers, researchers, producers, prototypers, and others. At this size, the team had several challenges.
We partnered with Wells Fargo to restructure siloed teams, optimize for ownership and specialization, and build a design community with central leadership.
We helped them reorganize to multiple, semi-autonomous studios. We created roll-out materials, conducted transition workshops, and facilitated co-creation of the new Studio Lead role. As a result, the team experienced stronger leadership, more effective project execution, and increased team morale.
Wells Fargo Labs
We’ve been teaming up with Wells Fargo’s innovation group on a variety of projects. From HoloLens and Virtual Reality experiences to identity design and environmental design, we’ve covered a lot of ground.