A Redesign That Makes Preserving Family History Simple and Addictive

What we did
  • Product Design & Strategy  
  • User Experience Design
  • Visual Design
  • Facilitation & Coaching
  • Design Process & Approach
  • Content Strategy
  • Rapid Prototyping
  • Information Architecture
What We delivered
  • Interaction Model
  • Product Demo
  • Mobile App Design
  • Prototype

Ancestry is the world’s largest online family history resource, with 2.7 million paying subscribers creating over 60 million family trees. We collaborated with Ancestry to turn historical records and advanced search tools into interactive family trees, personal profiles, and authentic family stories.

Framework Redesign Process

Creating the vision for an entirely new, feature-packed way to learn about family history.

Ancestry Framework Redesign

Tackling a Mountain of Data

The magic of discovery is found in billions of historical documents, collected from government archives, historical societies, religious institutions, and private collectors. We improved indexing tools, giving old documents new life as they are digitized, catalogued, and seamlessly integrated into the Ancestry collection.

Ancestry Mountain of Data
Historical Records To Date

Tracking Discoveries is Key

Movement through family trees, historical documents, ancestors, and individual profiles, is integrated into a custom breadcrumb style menu that supports complex relationships. A universally accessible side panel allows for document lead comparison between records and family trees.

Ancestry Discovery Tree
Ancestry Discovery

Seeing How You Link to The Past, Present, and Future

With newly-designed personal profiles, subscribers create space within the family history framework. A DNA analysis links to the past, while a digital, living record enables future connections.

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