A Product Redesign for Analytics that Make Sense

What We did
  • Product Strategy & Definition
  • Information Architecture
  • Interaction Design
What We delivered

Full Service Product Redesign

    Overview

    With over 150 billion app sessions per month, Flurry Analytics (now part of Yahoo!) is the industry-leading power set of tools to analyze big data for mobile apps. Flurry’s platform grew into a fragmented system that was difficult to use. We untangled the existing product and redesigned an intuitive and comprehensive platform that dramatically improved the experience.

    Flurry iPda application

    Timeline

    CONCEPT EXPLORATION
    Flurry Timeline Concept Exploration

    Soaked up data like a sponge, sketched multiple directions of a new vision

    PROOF-OF-CONCEPT DESIGN
    Flurry Timeline Proof Of Concept Design

    Tested early assumptions and rapidly iterated designs to create a testable proof-of-concept that supports use cases across a wide range of scenarious, user types, and company sizes.

    Reaching A Broader Audience

    In 12 sprints, with 120 hours of discovery, and through 176 wireframes we outlined a robust framework that mapped more to user’s real behavior than to internal product groupings. By digging in deep, we streamlined complex tasks that previously were fragmented across multiple parts of the portal.

    Flurry Reaching A Broader Audience

    This is Big Data

    Flurry’s analytics and advertising platform handles more than 3 times the data volume of Twitter, and powered half of all iOS apps worldwide. How do you make all this data actionable?

    Flurry Wireframes

    120 hrs

    OF DISCOVERY

    176

    WIREFRAMES

    12

    Sprints

    3

    UX DESIGNERS

    1

    CRY IN THE SHOWER

    Make Measurements Meaningful

    The power of Flurry analytics means robust charts and graphs that are full of information, however, evaluating these data points takes time and a trained eye. The magic to the new Flurry interface came in intelligently extracting key findings from charts and graphs. Clear call outs provide users with immediate, actionable feedback.

    Flurry Measurements