Full Service Site Redesign
Illustrations & Animations
Yelp’s brand is quirky, playful, and represents their grassroots, community-driven approach to crowdsourced content. However, to make an impact with restaurant professionals, Yelp Reservations needed a new, more sophisticated expression of the brand. We crafted three distinct departures that celebrate restaurant culture and communicate professionalism, while maintaining the integrity of the brand.
We’re working closely with Yelp’s development team to finesse transitions, animations, and designs as we move toward launch. Stay tuned for its debut (and in the meantime, make a reservation on Yelp)!