Reframing data-driven medicine to make a human connection

What We did
  • Design Strategy
  • Information Architecture
  • Interaction Design
  • Visual Design
What We delivered
  • Website Redesign
  • Logo & Identity
  • Branded Collateral
  • Product Framework

Q Bio is on a mission to fix healthcare through a whole new service—the Q exam. By measuring and analyzing everything about a person’s body, treatable diseases may no longer take lives. We provided design, strategy, and messaging capabilities to help Q launch a bold marketing site and a strong brand that resonates with both individuals & clinicians. We continue to support Q with our full set of capabilities as their “design team down the hall.”

From Strategic Underpinning to Divergent Expressions

How do we make an emotional connection without watering down the science-heavy, data-driven offering? We explored multiple ways to marry the art & science of Q Bio into a cohesive brand. While all three expressions are distinctive, they all celebrate the future while classic photography and elements help ground them to what endures throughout time.

Q Bio Visual Concept One
Q Bio Visual Concept Two
Q Bio Visual Concept Three

Designing the Service Alongside the Site

Through close collaboration with the Q Bio founder, we designed the highly visual output of the Q Exam—the Q Report. It's the synthesis of an individual’s very granular health data into an approachable, immersive walk through that resonates with folks outside the medical community.

Q Bio Extending the Vision

Launched & Onto the Next Adventure

The live site conveys optimism, reframes the data-driven service around humans, and steers clear of any Theranos triggers.

Q Bio Final Design
Q Bio Final Design
Q Bio Poster Design

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